5 Marketing Breakthroughs: How E-Vouchers Are Transforming Your B2B Growth Strategy!

With global markets like smartphones and healthcare each reaching USD $150B in 2023,the marketing voucher market is projected to follow suit by 2032. This signals a major opportunity for B2B marketers—if they can tap into the right tools.

On-us is dedicated to offering smart e-voucher solutions that help businesses craft more effective marketing campaigns and build deeper customer connections. Here are five key reasons why e-vouchers have become an essential tool in modern B2Bmarketing—and how On-us can help you boost your marketing performance.

1.Seamless Digital Experience: Streamline Marketing Interactions

B2B clients expect a smooth, frictionless interaction experience. E-vouchers replace the complexity of physical rewards with instant digital delivery and redemption. On-us goes even further by creating a variety of reward tools tailored to different use cases, including: multi-option e-vouchers and voucher packs, digital raffles, form-fill reward programs, and cross-border compatible smart e-vouchers. These tools can be flexibly integrated into marketing campaigns, membership programs, or brand promotions.

Using On-us’ “form-fill reward tool,”  Visa Commercial Pay corporate clients are invited to complete an application form, and upon card approval, they automatically receive a NTD 500 e-voucher for food and transportation. The entire process is digitalized, simplifying both the application and reward distribution while increasing participation from potential users. Most importantly, On-us not only provides the platform tools but also integrates merchant resources with brand needs to design fully customized reward programs. This integration empowers businesses to launch attractive, trackable campaigns without additional resource strain.

2. Brand Awareness Boost: Turn Rewards into a Powerful Branding Tool

Unlike generic reward programs, e-vouchers can be tailored to meet specific branding needs. On-us allows businesses to customize voucher designs with brand logos, personalized messages, and exclusive offers. Whether you're rewarding long-term partners, incentivizing event participation, or driving sales growth, branded e-vouchers enhance brand visibility and boost customer loyalty.

Take La Roche-Posay and CeraVe as examples. During the 6.18 mid-year shopping festival, these two leading skincare brands partnered with On-us to launch exclusive McDonald’s e-vouchers. The vouchers combined brand elements with skincare themes and leveraged restaurant partnerships to attract target audiences. When customers redeemed their vouchers, they not only enjoyed delicious offers but also saw thank-you messages from the brands—strengthening emotional connections and reinforcing brand impressions.

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3.Data-Driven Marketing: Smarter Strategies, Greater Returns!

One of the biggest advantages of e-vouchers is the ability to provide real-time data that tracks platform usage and redemption rates. On-us offers robust analytics that help businesses monitor campaign performance and understand customer preferences instantly. From issuance to redemption, every stage of the e-voucher journey is tracked—conversion rates, redemption frequency by merchant category, and ad engagement metrics on the redemption page. Cross-campaign comparisons also reveal which offers resonate most with target customers and what promotion durations are most effective. With these insights, brands can refine their strategies for more accurate, data-driven reward delivery that boosts interaction and engagement.

4.Maximum Flexibility & Choice: Increase Satisfaction and Participation

In today’s consumer landscape, flexibility and variety matter more than ever. According to On-us survey, nearly 50% of consumers want e-vouchers that offer more merchant choices and higher denominations to suit their lifestyle needs. Partnering with over 1,000 global brands, On-us enables companies to design diversified reward options—letting end users choose the rewards that fit them best, whether it’s dining, shopping, or entertainment.

Data shows that such flexible solutions achieve more than three times the redemption rate of traditional single-choice rewards. This significantly enhances user participation and satisfaction—strengthening customer relationships while driving higher market penetration and brand stickiness.

5.Cost-Efficiency & Scalable Design: Maximize ROI on Marketing

Traditional reward programs often come with high logistics costs, inventory pressures, and complex manual processes. By going digital, e-vouchers greatly reduce the need for physical distribution and human labor. On-us offers flexible, customizable reward solutions tailored to business needs—scalable for both SMEs and large enterprises, enabling more efficient resource allocation.

Take the On-us x Visa Smart E-Voucher collaboration as an example: Far Eastern International Bank used this solution in their Bankee BOSS corporate card welcome campaign—awarding the first 50 approved merchants with a $1,000 e-voucher, instantly and hassle-free. On-us' real-time tracking and reporting allowed the bank to monitor consumer behavior and redemption trends, refining their reward strategy and improving ROI. This digital-first approach not only reduces costs but also boosts customer spend and loyalty—delivering maximum marketing return.

From increasing channel partner engagement and boosting brand visibility, to cutting costs and improving marketing efficiency—e-vouchers have become a key growth tool in cross-industry B2B strategies. On-us has helped many companies boost campaign participation by over 30% on average, with data visualization making every marketing investment more trackable and impactful.

E-vouchers are more than just digital rewards—they’re powerful tools for enhancing brand interaction, increasing loyalty, and making smarter marketing decisions. With On-us’ smart e-voucher solutions, your campaigns become more personalized, seamless, and measurable.

 Learn about On-us

Don’t let outdated reward systems hold back your marketing ROI. Let On-us help you lead the e-voucher evolution—reach out now to explore custom smart voucher solutions! 

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